Switzer Media to relaunch Australian Men’s and Women’s Health magazines digitally
Switzer Media Group, the publisher behind Harper’s BAZAAR Australia and Esquire Australia, is set to bring back the Men’s Health and Women’s Health magazines as digital offerings, in partnership with Hearst Magazines International.
Launching later this month, the revamped digital platforms will include enhanced monthly digital covers, daily on-site and social media content, and high-value VIP programs for subscribers.
A 2017 edition of Men’s Health
Jonathan Wright, president of Hearst Magazines International, said: “I am pleased to further our partnership with Switzer Media Group as Hearst relaunches Men’s Health and Women’s Health in Australia.
“The return of the brands to this key market, providing robust digital experiences and service to health and wellness enthusiasts, is another example of our commitment to industry-leading editorial offerings that serve audiences around the world and create original opportunities for advertisers to reach those audiences where they are.”
Switzer Media Group’s Alex Switzer, continued: “We feel privileged to build upon our collaboration with Hearst Magazines as we add Men’s Health and Women’s Health to our growing global portfolio.
“The brands occupy a unique position in the Australia media landscape as a trusted source of premium health, fitness and lifestyle content offering accessible, tangible templates for a high-quality life.”
Men’s Health originally launched in 1988, published by Hearst Magazines, and features 12 international editions. According to Hearst, it reaches a global audiences of more than 55 million across print, digital and social extensions.
Meanwhile, Women’s Health Australia, which launched in 2005 originally, will be one of 10 editions internationally, and has a global reach of 43 million.
Senior editorial positions and advisory panels for the titles will be announced in the coming weeks.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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