SXSW Sydney: Is TikTok the engagement tool all brands need?

From well-known bookshop chain, Dymocks, to energy infrastructure company, APA Group, brands and businesses are, or at least thinking of, jumping on the TikTok train.

Last week, a SXSW Sydney panel consisting of APA Group’s head of digital communications, Alexander Legaree; Brisbane 2032’s executive director for strategic engagement, brand and marketing, Rebecca Masci; Landor general manager Trish Folan, and TikTok’s director of business development for the Asia Pacific region, Vanessa Brown, were asked how their brands are leveraging creativity to resolve problems.

According to Brown, TikTok is engaging with its communities to help them overcome challenges, citing Dymocks as a local brand whose use of the platform has helped it optimise its operations.