Sydney-based agency welcomes two global clients
Sydney-based communications agency Papaya has won two new global clients – Korean food company, CJ Foods and hotel brand, The Langham’s Sydney property.
CJ Foods has appointed the agency to launch its food brand bibigo in Australia, following major success in the US market.
It will support the Australian launch with a tailored media campaign, content and social services.
As part of the launch, Papaya has partnered with celebrity chef and dumpling master Dan Hong as a brand ambassador.
The Langham, Sydney has onboarded Papaya to provide digital strategy, advertising, content and social services for its restaurant Kitchens on Kent.
The restaurant launched in Sydney in 2012, giving guests ‘one of a kind’ indulgences – inspired by English afternoon tea, alongside other theatrical food experiences.
Director and founder at Papaya, Catherine Slogrove, said: “We are thrilled to welcome two incredible global brands to our portfolio.
“We’re all about growing with the right partners and we are really excited about the market buzz we can create across both the FMCG and hospitality space,” she said.
bibigo and Kitchens on Kent join Papaya’s hospitality and food client portfolio which includes Australian Barramundi Farmers Association, ResDiary, Bayfield Hotel Group and more.
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Lauren McNamara was the associate editor at Mumbrella. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS. She left Mumbrella in August 2025.
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