Sydney is region’s third strongest city brand, Melbourne is fifth – marketer survey

Sydney has the third strongest city brand in Asia Pacific, with only Singapore and Hong Kong ahead of it, according to a survey of senior marketing and advertising executives by Ogilvy PR. 

Melbourne, which retained its status as the world’s most liveable city in an Economist study last month, ranked fifth.

The survey asked 300 ad folk across APAC to rate Asia’s top cities in terms of their overall strength as brands, with the ability to attract foreign investment, tourists and students from overseas key considerations.

Tokyo ranked fourth of the list of 16 cites, Manila came bottom.