Sydney radio ratings: Kyle and Jackie O return to second spot in breakfast
Kiis FM’s Kyle and Jackie O are once again the second most popular breakfast show in Sydney, leapfrogging the ABC’s Robbie and Wendy to sit behind only 2GB’s Ben Fordham in the latest radio ratings
The ARN duo now has an impressive 10.7% share of listening overall, up 0.5 percentage points, while the ABC pair fell back 1.9 points in survey seven to sit with 10.6% market share.
In Fordham’s second ratings survey since taking over from Alan Jones, he stays at the top of the pile with 16.1%, despite losing share for the second consecutive survey.
Kyle and Jackie O are #1 on FM and #2 overall
The second survey since ratings restarted saw Kyle and Jackie O also increase their gap ahead of the competition on the FM band, with Smooth FM’s Bogart and Glenn having an impressive result to climb 1.3 percentage points to second with an 8.5% share. It’s Kyle and Jackie O’s 15th consecutive survey as the top FM breakfast show.
WSFM stablemates Jonesy and Amanda sat in third with 8.3% while Nova’s Fitzy and Wippa hold a solid 6.7%.
Embattled Southern Cross Austereo (SCA) station 2Day FM gained share with Jamie Angel’s music-driven Breakfast show, but a 3.5% share still won’t be what SCA chiefs would have had in mind when they dumped their talent-driven show.
2Day FM will once again be under the microscope in 2021, with Grant Blackley declaring at SCA’s recent AGM there will be a new Breakfast show at the station next year
The battle for Sydney Breakfast [click to enlarge]
2GB remains the top station overall in Sydney, despite a small dip of -0.5 to end the rating period with a 13.5% share.
The only other station in the harbour city to hold double digits overall is Smooth FM 95.3, which climbed 0.9 percentage points to 10.8%.
There were incremental gains for third-placed Kiis 106.5 (8.7%), while the biggest faller was ABC Sydney which mirrored its breakfast results with a 2.2 percentage point drop to fourth overall and a 8.3% share.
Sydney radio ratings for 23 Aug – 19 Sept and 20 Sept to 24 Oct [Click to enlarge]
Looking at the Drive positions, there’s been a swing away from Nova’s Kate, Tim & Joel Creasey, a trend that’s been reflected over multiple other metro markets as well as Sydney. In the first full survey since Joel Creasey replaced long-time co-host Marty Sheargold, Nova fell -1.3 and now holds a 7.6% share of listening.
That puts Nova behind Drive leaders Smooth 95.3 with Byron Webb (who jumped +0.9 to an impressive 11.3% share) and Kiis FM’s Will and Woody on 10.1%, as well as 2GB’s Jim Wilson (8.4%).
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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topics
2GB
ARN
Australian Radio Network
Ben Fordham
KIIS 106.5
Kyle & Jackie O
Nine radio
Nova
Nova Entertainment
radio
radio ratings
SCA
Southern Cross Austereo
Sydney Radio Ratings
