The Kyle & Jackie O Show has made a big leap in the latest radio ratings.
The result for the breakfast team is their best result ever, and the best result for 2Day’s breakfast slot in ten years.
The 2Day breakfast show leapt from 10.6% to 12.7%, the biggest percentage point jump across any timeslot in Sydney.Guy Dobson, chief content officer at Southern Cross Austereo, told Mumbrella: “That’s the headline for us. It’s the highest breakfast result for us since 2002 when it was 13.1% but there was less opposition. And we’re more than double our rival Nova on 5.9%.”
It marks the largest jump for any show in Sydney and cements The Kyle & Jackie O Show well ahead of number 2 show in the FM market, WSFM’s Jonesy and Amanda, which dropped back from 9.2% to 7.4%.
Nova96.9’s Fitzy and Wippa jumped to third place from 5.4% to 5.9%, courtesy of a big drop from SCA’s Triple M’s Grill Team from 5.7% to 4.2%.
In the AM breakfast market, the Olympics didn’t seem a strong card for 2GB with the breakfast slot seeing a drop from 18.5% in the last survey to 16.8%. The show however remains in the top spot.
Breakfast set up the networks across the Monday to Sunday ratings, with 2GB in front across the city with 14.2%, despite a drop from 15.2% while Southern Cross Austereo’s 2Day network is winning commercial FM up from 8.7% to 9.4%, followed by WSFM on 7.5% down from 8.4% with Nova96.9 closing the gap going up from 5.8% to 6.7%.
Smoothfm 95.3FM lifted from 4.8% to 5.0% lifting the station off the bottom of the commercial FM ladder as Triple M dropped from 5.0% to 4.5% into last place.
On Smoothfm’s growth, DMG’s group program director Paul Jackson told Mumbrella: “In Sydney we’re up 107,000 in cume and we saw a massive cume rise in Melbourne. It’s ahead of our expectations. We’ve put on 200,000 in two survey books in both cities. It’s been a huge result.”
In the commercial FM market’s drive competition, Nova96.9’s Meshel, Tim and Marty saw a jump from 7.5% to 8.4%. It’s put them into second place ahead of WSFM’s Rob Duckworth who dropped from 7.8% to 7.2%, while the leader remains 2Day FM’s Fifi and Jules on 11.1%, down from 11.5%.
Ben Fordham at 2GB saw a drop from 10.5% to 9.7% as ABC702’s Richard Glover jumped from 10.8% to 12.4%, extending its lead.
Sydney’s Monday to Sunday ratings:
Sydney’s Monday to Friday and Breakfast ratings: