Sydney radio ratings: Kyle & Jackie O Show gets its best result ever
The Kyle & Jackie O Show has made a big leap in the latest radio ratings.
The result for the breakfast team is their best result ever, and the best result for 2Day’s breakfast slot in ten years.
The 2Day breakfast show leapt from 10.6% to 12.7%, the biggest percentage point jump across any timeslot in Sydney.Guy Dobson, chief content officer at Southern Cross Austereo, told Mumbrella: “That’s the headline for us. It’s the highest breakfast result for us since 2002 when it was 13.1% but there was less opposition. And we’re more than double our rival Nova on 5.9%.”
It marks the largest jump for any show in Sydney and cements The Kyle & Jackie O Show well ahead of number 2 show in the FM market, WSFM’s Jonesy and Amanda, which dropped back from 9.2% to 7.4%.
Nova96.9’s Fitzy and Wippa jumped to third place from 5.4% to 5.9%, courtesy of a big drop from SCA’s Triple M’s Grill Team from 5.7% to 4.2%.
In the AM breakfast market, the Olympics didn’t seem a strong card for 2GB with the breakfast slot seeing a drop from 18.5% in the last survey to 16.8%. The show however remains in the top spot.
Breakfast set up the networks across the Monday to Sunday ratings, with 2GB in front across the city with 14.2%, despite a drop from 15.2% while Southern Cross Austereo’s 2Day network is winning commercial FM up from 8.7% to 9.4%, followed by WSFM on 7.5% down from 8.4% with Nova96.9 closing the gap going up from 5.8% to 6.7%.
Smoothfm 95.3FM lifted from 4.8% to 5.0% lifting the station off the bottom of the commercial FM ladder as Triple M dropped from 5.0% to 4.5% into last place.
On Smoothfm’s growth, DMG’s group program director Paul Jackson told Mumbrella: “In Sydney we’re up 107,000 in cume and we saw a massive cume rise in Melbourne. It’s ahead of our expectations. We’ve put on 200,000 in two survey books in both cities. It’s been a huge result.”
In the commercial FM market’s drive competition, Nova96.9’s Meshel, Tim and Marty saw a jump from 7.5% to 8.4%. It’s put them into second place ahead of WSFM’s Rob Duckworth who dropped from 7.8% to 7.2%, while the leader remains 2Day FM’s Fifi and Jules on 11.1%, down from 11.5%.
Ben Fordham at 2GB saw a drop from 10.5% to 9.7% as ABC702’s Richard Glover jumped from 10.8% to 12.4%, extending its lead.
Sydney’s Monday to Sunday ratings:
Sydney’s Monday to Friday and Breakfast ratings:
I weep for Sydney if this is held up as “good” radio – ratings or not.
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Big profiles like Jones and Kyle rule. No matter what cyber trolls write.
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King!
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Looks like Olympics coverage will see a price drop in 2016, and it could be significnt.
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Good results for Smoothfm, they are certainly building. 2UE must be alarmed at thier result – surely the constant changes are not working. Moving Bocking, Oldfield and the Murrays around has not worked. Too many changes, same old 2UE.
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Radio is dead brah.
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Smoothfm has hit the mark .. but for how long? Warm, fluffy radio could age quickly and if people listen to too much of it, so will they!
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w00t go kyle and jackie o! agree with Toni, haters gonna hate. Kyle will stay on air until the majority of listeners find him boring which clearly isn’t the case.
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Wow. Toni, just checking I’m reading your post right: Is everyone who posts on a website or social media against Kyle a cyber troll? Is that now the new broad brush stroke that is going to be used to try and marginalise and ignore a group of opinions? “they’re just cyber trolls” no matter how valid, well put and justified they are?
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I can’t believe people still listen to that thug Kyle – it just banal waffle for lazy brains.
Try any of ABC FM stations and you get intelligent, well crafted and interesting content and articulate, sensitive and charming presenters
– that where I live now and forever!
PS I’m not 70!
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I laugh when people get excited about having 5% share…
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Evan – there’s little or no science in the figures anyway!
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What! No reference in your commentary to the fact that 702 is second in the market overall and in breakfast (up 1.1 in both). Surely PD’s of any stripe could benefit from evaluation/reflection on this kind of market success?
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The evaluation of 702s success is simple. Intelligent radio. Full stop.
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No Nickatnights – the intelligent radio principle doesn’t apply. Alan Jones is no.1 in breakfast. He might be smart, but I’m not sure the people who swallow his rhetoric are that boned up on reality.
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@Dragon – Yep believe it, lots of people are still listening to them and that’s your opinion that they’re ‘lazy brains’ just like my opinion that you’re a boring uninteresting person who listens to ABC stations. No thanks =).
@Rob – From what I read, Toni was referring to cyber trolls, not everyone who makes an opinion on Kyle. Not sure if there’s an official definition for the term cyber trolls but I believe it refers to haters who are obsessed with insulting and hating on someone over the internet, not people who make opinions on the quality of the show.
If the masses enjoy their show, what’s the point in trying to get Kyle fired? (referring to haters not critics). Just switch stations. Simple.
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Wow, Kyle and Jackie O are double Nova breakfast. Who feels more changes coming at DMG? Agree with Kev, the trolls should just switch stations stop spreading your hate when you can just make a choice and switch off. Is it true these haters dont even live in Sydney?
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So Evan, you wouldn’t take a 5% share of, say, Apple? Clown.
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Radio is so dead! how do they make ANY money?
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Yep Giv, down to their last billion dollars a year in advertising revenue. Do you seriously think that advertisers would shell out that much money if the advertising didn’t work and have a financial return? Face it, you’re in your own minority and obviously quite content to be there.
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exactly what steve said. If radio was dead, Kyle wouldn’t be getting paid millions a year. Whether you like their show or not, they’ve got the skills to pay the bills.
go figure.
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Wow. Triple M is dead more like it. Shocking result!
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