Sydney Water creates Flushable Guidebook via It’s Friday

April 28, 2025 10:39

Sydney Water has created the ‘Flushable Guidebook’ — a self-help guide on toilet paper for Sydneysiders who flush “everything but the kitchen sink”, via a new campaign from It’s Friday.

The Flushable Guidebook marks the second iteration of Sydney Water’s ‘Toilet Blockers Anonymous’ platform, which first launched last year.

The new campaign tackles the issue head on, providing Sydneysiders with a humorous but educational reminder.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.