T Garage unveils AI-powered product ideation solution
The Insight-IQ Concept Generator from T Garage is here.
The announcement:
T Garage, a leading Australian research and strategy agency, is proud to unveil the Insight-IQ Concept Generator, an AI-powered platform that is set to redefine the future of product ideation. This game-changing technology accelerates innovation by doubling the speed and efficiency of traditional ideation methods, empowering businesses to quickly identify market opportunities, co-create groundbreaking products, and refine top-tier ideas in real-time.
The Insight-IQ Concept Generator taps into a robust data pool of over 120,000 Australian product reviews and thousands of daily conversations from T Garage’s 25,000-member Say-So Community. This allows companies in FMCG and service sectors to perform rapid, data-driven ideation at a fraction of the cost and time typically required.
“With the Insight-IQ Concept Generator, we’re setting a new benchmark for product ideation,” says Paul Lamble, CEO & Cofounder of T Garage. “For over a decade, we’ve leveraged online communities and social conversations to deliver smarter, consumer-driven insights. Now, with AI, we’re supercharging this approach. Our platform harnesses real-time insights from Australian consumers to help businesses pinpoint market gaps, spark innovation, and dramatically speed up the product development process.”
Unlike other AI systems that rely on global web data, often skewed by international markets, the Insight-IQ Concept Generator is powered by authentic, up-to-date Australian consumer data. This ensures highly relevant, actionable insights that reflect the current needs and tensions of the local market—delivering precise, real-world results.
Key Features of the Insight-IQ Concept Generator:
• Instant Market Gap Analysis: Identify unmet consumer needs in real-time, revealing key drivers of market appeal.
• Data-Driven Concepts: Each idea is built on extensive Australian product reviews and genuine community insights, pinpointing gaps and market tensions.
• Proven Performance: Recent tests show that 57% of AI-generated concepts ranked in the top quartile of 5,000 ideas, demonstrating the system’s ability to generate high-impact concepts.“The traditional ideation process is slow, linear, and resource-intensive,” says Paul Lamble. “The Insight-IQ Concept Generator breaks this mold by providing a more agile, data-driven approach. It enables businesses to generate more ideas, test them earlier, and refine them quickly—leading to faster market entry, higher-quality products, and better brand performance.”
In an era of constrained budgets, the Insight-IQ Concept Generator maximizes resource efficiency, shifting focus from early-stage co-creation to critical phases like product testing and launch. This approach not only accelerates time-to-market but also mitigates risk and ensures ideas are grounded in real-time, local consumer insights—ultimately improving product success and ROI.
Ray Crook, Head of Innovation at T Garage, brings over 30 years of global experience in innovation and says, “The Insight-IQ Concept Generator generates more—and better—ideas, leveraging real-time consumer sentiment to drive product excellence. Its ability to accelerate ideation across adjacent categories opens new market opportunities and boosts brand portfolio growth.”
With its proven performance and cutting-edge capabilities, the Insight-IQ Concept Generator is a true gamechanger for businesses looking to streamline their product development process and gain a competitive edge.
To find out more on Insights IQ Concept Generator, visit: https://tgarage.com.au/concept-generator
Source: Morey Media
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