T-Mobile to acquire leading digital OOH provider for $970 million

January 14, 2025 10:57

T-Mobile has announced its definitive agreement to acquire Vistar Media, a leading provider of technology solutions for digital out-of-home (DOOH).

Through the T-Mobile Advertising Solutions business, it will acquire all of Vistar’s capabilities, including its intelligent marketplace and technology solutions for buying, selling and managing media campaigns.

It will gain access to Vistar’s 1.1 million digital screens, that are provided by nearly 370 OOH media owners and serve more than 3,000 brand partners.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.