TAB invites punters to enjoy their bet

TAB Sports Bet has launched a new ad campaign – and jingle – created by Frontier and audio house Song Zu aimed at selling “the thrill and excitement of what it feels like to have a punt”.

The ad was shot on location in Sydney with a soccer-themed version to follow.


  • Client: Tabcorp
  • Agency: Frontier
  • Managing Director: Neil Hoar
  • Account Director: Kerrie Clempson
  • Creative Director: Peter Townsend
  • Agency Producer: David Steindl
  • Production Company: Photoplay Films
  • Director: Matt Kamen
  • Executive Producer: Oliver Lawrance
  • Producer: Chris Kamen
  • Line Producer: Matt Barber
  • Post Production: Cutting Edge
  • Music Composition & Lyrics: Nathan Cavalleri
  • Music Production: Song Zu

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