TAB marks contribution of women to horse racing with #NotOneDay campaign
TAB will celebrate the women in horse racing today by renaming each race at the Royal Randwick racecourse after a woman who has made a significant contribution to the industry.
The activation forms part of an integrated campaign which kicked off on International Women’s Day on Monday, with a social media and television ad which recognises the ongoing efforts of women in the racing industry.
“Not One Day recognises the outstanding women who have shaped the racing industry over the years but also acknowledges all those who continue to do so right now. We’re proud of this important piece of work because it is a celebration of women in the industry not just today but every day,” said M&C Saatchi executive creative director, Mandie van der Merwe.
