Tabcorp recruit former Socceroo goalkeeper Mark Schwarzer to front World Cup campaign
Tapcorp is gearing up for the 2014 FIFA World Cup with a new campaign featuring former Socceroo goalkeeper Mark Schwarzer.
Created by Whybin\TBWA and its Digital Arts Network (DAN) Sydney, the campaign features Schwarzer encouraging people to ‘Back Gold’ by backing Australia and Brazil.
https://www.youtube.com/watch?v=ri6Z-jfCDJc
Whybin\TBWA’s group head Adam Lee said: “Ideally, Australians will be supporting the Socceroos in the World Cup. However, backing a second team dramatically increases people’s excitement through the entire tournament.
“We want to encourage punters to back Brazil as their second team because they are sentimental favourites who play an entertaining brand of football… and, they happen to share the same colours as the Socceroos!”
With five commercials to be rolled out throughout the course of the World Cup, the spots are supported across digital, social, press, point-of-sale, CRM and radio.
Commenting on the campaign’s shoot in London, Schwarzer said, “The shoot was great fun to be a part of but my acting skills were definitely put to the test!” And commenting on the campaign he said, “It’ll be a little strange not being out on the park with the lads, but I’m looking forward to kicking back with my friends and family to enjoy what’s sure to be a brilliant World Cup.
“I’ll be supporting the Socceroos and hope they win, but it doesn’t hurt to have a second team to cheer on in the other games. With the World Cup returning to its spiritual home, who would bet against the Samba boys from Brazil lifting yet another World Cup.”
Schwarzer will feature throughout the campaign and will also give punters his analysis on the form of teams throughout the tournament.
TAB marketing manager sport Julian Timmins said: “We’re absolutely thrilled to have Mark on board for the World Cup. He’s a true legend of the game in this country. To have someone of Mark’s stature associated with the TAB brand is a great boost – he’s shown a real willingness to become part of the team.”
https://www.youtube.com/watch?v=1D-i6Vwa_4c
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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