Taboola adds loyalty-based targeting to its personalisation suite

Open web discovery platform Taboola has announced it is expanding its suite of segmentation and personalisation offerings for partner publishers with a series of new loyalty features.

New and existing publishers with Taboola will now be able to alter the reader experiences based on loyalty levels, and then target readers based on their category.

The new personalisation tools work by giving readers a proprietary loyalty score, built on deep learning and AI, that helps to segment them based on attributes such as how frequently they visit, how many pages they visit and how recently they visited.