TAC and AFL Victoria encourage players to slow down on the road, via alt/shift/

July 19, 2024 1:52

Creative comms agency alt/shift/ has partnered with the Victorian Transport Accident Commission (TAC) and AFL Victoria (AFLV) for the upcoming 2024 TAC Club Rewards Program and Road Safety Round.

The agency has been tasked with campaigning and communicating TAC’s critical message: Show up for your team, slow down on the road.

It has been developed by alt/shift/’s behaviour change arm, led by Kate Napoli and Maddy Chambers.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.