TAC campaign urges bikers to slow down

A sickening bike accident is replayed in reverse in a new campaign by the Transport Accident Commission in Victoria.

The agency behind the campaign was Grey Melbourne, which has handled the TAC account for more than two decades.


  • Client: TAC
  • Marketing Project Manager: Shenagh Macrae
  • TAC Senior Manager, Road Safety & Marketing: John Thompson
  • Agency:
  • CD/Writer: Nigel Dawson
  • Art Director: Peter Becker
  • Producer: Sandi Gracin
  • ECD: Michael Knox
  • General Manager: Randal Glennon
  • Account Director: Jodi Gubana
  • Production Company: Revolver Films
  • Director: Bruce Hunt
  • Producer: Catherine Jarman
  • Cinematographer: Danny Ruhlmann
  • Editor: Seth Lockwood
  • Editing Company: Method Studios
  • Sound Design/Arrangement: Simon Kate/Song Zu
  • Post Production: Animal Logic
  • Animation/Visual Effects: Animal Logic

Other credits:

  • Post Production/VFX: Animal Logic
  • VFX Supervisor / Lead Compositor – Morgane Furio
  • VFX Supervisor / Animation – Scott Hunter
  • VFX Producer – Tyrone Estephan
  • Lighting – Andrew Lodge / Manuel Macha / Aaron Hoffman
  • FX – Larry Townsend
  • Modelling / Surfacing – John Saleem
  • Rigging – James Dunlop
  • Modelling – Jeff Driver
  • Rotoscope – Alex Coble / Shane Rabey / Guido Wolter
  • Sound Design:
  • Simon Kane, SongZu

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