International and local speakers tackling transparency at Mumbrella360

Media transparency is to be a major focus of June’s Mumbrella360 conference with several sessions tackling to what has become one of the key topics of recent months.

Over June 7 and 8, key aspects of the media transparency debate will be discussed across a variety of panels.

One of the first sessions of the conference Media transparency: What you should be asking” – will feature industry veterans tasked with tackling the key aspects of the debate in plain language.

Questions of client-agency-media owner trading relationships, industry currencies, contracts and wider ad fraud issues will be discussed by the panel.

Sheffield: Talking media transparency

Among the speakers are Nicole Sheffield, who chairs the Interactive Advertising Bureau and is managing director of News Corp’s News Digital Networks Australia, and veteran media agency boss James Greet who is currently chief media officer at Cummins & Partner and former CEO of media agencies Mindshare, Ikon and OMD.

Katz: now Nestle’s head of media

Also on the media transparency panel is Nestle’s newly arrived head of media and brand experience Michelle Katz – previously director of brand and communications at Optus and before that media director at Unilever.

Woolley: Marketing management leader

Add a fourth speaker on the panel tackling the transparency issue is Darren Woolley, founder of Australia’s best known marketing management consultancy TrinityP3. The fifth panellist will be announced nearer the event.

Meanwhile, adland lawyer Stephen von Muenster will be running a masterclass on the drafting of agency contracts, following on from the Australian Association of National Advertisers’ launch of its template for media planning and buying contracts. von Muenster will discuss key transparency provisions, practical apporaches and balancing the interests of advertiser and agency.

von Muenster: Expert on legal issues around transparency

Throughout Mumbrella360 there will also be a number of sessions tacking issues around online metrics.

Drayton: Viewability expert

And international viewability expert Hugo Drayton, CEO of InSkin Media, will be flying in from London to tackle the viewability debate in a seperate panel with further speakers to be revealed later. Drayton is previously managing director of UK media giant Telegraph Group .

Peter Kim, CEO of San Francisco’s MightyHive, will share advice for marketers on how to effectively apply programmatic to their marketing activities.

Agency transparency, the murkiness of programmatic and media neutrality will also be among the issues tackled by Mark Ritson in his keynote “Make Marketing Great Again: Seven ways To Improve Marketing Performance“.

Further details are available on the Mumbrella360 program, with earlybird ticket discount, offering savings of $700 closing in a fortnight.


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