TAFE Victoria pushes its GOTAFE program to help regional students get back into the workplace
GOTAFE has launched its mid-year intake campaign, offering vocational education to Victorians in regional communities.
Despite traditionally being a ‘top-up’ enrolment campaign, TAFE Victoria switched its focus to highlight the suite of services and skills students can gain through the GOTAFE program due to the impact the bushfires, drought and COVID-19 have had on unemployment.
The ad aims to communicate that GOTAFE can help people build their skills, confidence and resilience to ready themselves for the workplace through positive and colourful messaging.
The campaign is the first work from DPR&Co since it was appointed to the GOTAFE creative account in May. The agency was briefed with creating a fresh, community-targeted campaign.
The campaign rolled out across online video, digital, social media and press.
