Talcott to lead Mumbrella360 debate on the broken relationship between marketers, agencies and media

Veteran marketer Joe Talcott is to host a session at Mumbrella360 in which he leads a conversation on the “codependent and troubled relationship” within the marketing communications triad of marketers, agencies and media.

On the couch. Analysing a dysfunctional relationship” will be the first major public appearance since Talcott stepped down from News Limited and from the chairmanship of the Australian Association of National Advertisers.

Talcott is one of the most experienced – and respected – marketers in Australia. He is curating and chairing the session, which he says will be “personal, explicit and revealing”.

His marketing experience stretches nearly three decadess including seven years at News Limited and 17 with McDonald’s in markets across the world. He is also a past president of the Newspaper Publishers Association and was a founding board member of The Newspaper Works.

Talcott’s guests are

  • Marketing: Tara Lordsmith, GM of marketing at FMCG giant Simplot Australia. Simplot’s key brands include Birds Eye, Leggo’s, John West, I&J and Chiko Rolls.
  • Media: Sandra Hook, former CEO, NewsLifeMedia.
  • Agency: Marianne Bess, managing director of Droga5 Sydney. Bess was previously with Clemenger BBDO and before that Saatchi & Saatchi in Astralia and the US.

Tickets for Mumbrella360 – which takes place on June 6 & 7 – are on sale on the Mumbrella360 website.


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