Talking resuscitation puppet Resus Andy fronts new content series for Take Heart Australia
A talking resuscitation doll stars in a new online content campaign aimed at getting more people to learn CPR to help slash the number of deaths from sudden heart attacks each year.
The campaign, created by PR agency Hill+Knowlton Strategies for Take Heart Australia, stars comedienne Tegan Higginbotham alongside the mannequin Resus Andy to tell everyday Australians what they have to do to change the dismal statistics around sudden cardiac arrest.
Resus Andy is operated by puppeteer Heath McIvor, best known as the hand behind Randy Feltface of Sammy J and Randy in Ricketts Lane.
Who is funding ‘Take Heart Australia’? It isn’t clear from the website or the article. If it is being funded (in part or wholly) by the pharmaceutical industry needs to be disclosed.
Hey Richard, Take Heart Australia is a fully certified charity. There’s no big pharma behind it, I can assure you. Check it out: http://www.takeheartaustralia.org
And then check the credentials of their founder, Professor Paul Middleton. The man and the cause are the real deal.