Tango and Cache want to help advertisers buddy up with AI

Nathan Jolly

August 21, 2025 11:21

Three former VML department heads and an Accenture Song AI specialist walk into a bar. Or was it a Zoom meeting?

At any rate, Ross Weythman, Craig Page, Rhys Turner, and Patrick Rabier decided to form a business that operates both as an agency and an AI software company.

Tango and Cache — a punny buddy cop name from the 1989 movie starring Sylvester Stallone and Kurt Russell — neatly ties together a proprietary AI operating system and the company’s overriding mission: to blend human creativity with AI.

Following the buddy cop theme, Tango is the old-style advertising creative fighting to remain in the driver’s seat, and Cache (the AI OS) is the rookie upstart, determined to disrupt the industry.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.