Target focuses on gifts in retail-led Christmas spot
Target has kicked off its Christmas marketing push, with the retailer opting for a retail-led campaign focusing on promotions in store for a variety of gifts.
The TV ad, created by AJF Partnership, features a family giving and receiving various gifts, with the hint of Christmas in the background in the form of an out-of-focus tree, set against the music track Supertramp’s ‘Give a Little Bit’.
https://www.youtube.com/watch?v=J0wvGnqgJtc
It follows on from Kmart’s retail Christmas spot, David Jones’ emotional brand Christmas push and Westfield’s more PR-led Christmas campaign featuring Sophia Grace and Rosie.
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David Jones has done such an amazing job this year that these other product Christmas ads fail horribly in comparison.
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When I read that AJF won the account it made me smile but the work they have produced is below average, if not boring. There is nothing creative, fresh or exciting – all rather insipid.As for the direction, there is none. Hang your heads in shame AJF.
Time for the account to go up for pitch again.
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Sam, if your talking about the David Jones Chimney spot, I reckon your on their payroll, neither are that good. I liked David Jones Christmas last year, from the production company in the US that did the Neiman Marcus spot. At least it was a different approach.
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