Target uses beat boxer for back to school ads

Target has used a beat boxer in its latest series of ads promoting its back to school merchandise.

The spot features a human beat boxer who lays down a beat for a group of kids dressed in the store’s school range to breakdance to, as well as the quirky female brand ambassador introduced in the Christmas ads.



Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.