Retail giant Target is the latest in a recent spate of social media driven consumer backlashes, with a recent post by an annoyed consumer picking up 53,666 likes on Facebook and almost 3000 comments at time of writing.
The comment, by a person named Ana Laura Amini, reads:
”Dear Target, Could you possibly make a range of clothing for girls 7-14 years that doesn’t make them look like tramps … You have lost me as a customer when buying apparel for my daughter as I don’t want her thinking shorts up her backside are the norm or fashionable.”
The comment was left at 7pm on Friday evening. Target did not issue an official response until Monday morning.
The post on the brand’s page states:
“We’d like to apologise for the delay in responding to your feedback. A word in the original post was flagged by Facebook as inappropriate and therefore was hidden from our view until it was brought to our attention today. Thanks for your patience and your valuable contribution.”
The social network Facebook is notorious for changing the appearance and functionality of the site without prior warning.
Along with allowing users to pay to promote particular posts – a service which is usually free for the first post -Facebook has recently made changes to the way posts are shown in News Feed, which is thought by expert to be designed to increase interaction with brands. This means that posts by a user’s friends show up whether or not users like the page their friends are commenting upon.
The controversy comes shortly after a new ruling by the Advertising Standards Bureau found brands are responsible for comments made by fans on their Facebook brand pages.