Taubmans stands the test of weather in ‘forces of nature’ ad
Taubmans has launched a new campaign to prove its weather resistance and life-time warranty.
The ad, created by Naked, features a family going on a road trip with a portable house as it manages to stand the test of ice, heat, rain and snow.
Tim Kirby, managing director at Naked Communications, said in a statement: “Product demonstrations are pretty common in the paint category, so we knew we needed a special product demonstration to reflect a special product.
“Taking a tiny home for a 9,000km road trip to test it in the best and worst of Australian weather was a fun way of doing just that.”
David Nicholls, commercial director at Taubmans parent company PPG Group, added: “Tiny Homes are growing in popularity. Painting one and taking it to different parts of Australia allows us to really clearly showcase how the new and improved All Weather paint, with its Lifetime Guarantee, can stand up to even the toughest conditions.”
Credits:
- Naked
Jon Burden, Executive Creative Director
Dan Miller, Copywriter
Sebastian Revell, Senior Strategist
Marcus Key, Design Director
Richard Woods, Group Account Director
Tim Kirby, Managing Director - Symmetry
Symmetry Media, Production Company
Dean Ginsburg, Director
James Carr, Executive Producer
Hannah Cutting, Producer
Trailer Music, Music
Adam Howden, DoP
Matt Floyd, 2 nd Unit/Cam Assist
Andy Cantrell, Standby Props
Camilla Leary, H&MU
Katie Dorman, Production Office
Thomas Hellier, Runner
Bou Design House, Production Design
Matt Campbell, Colourist/Matua Film
Tim Robertson, Photographer
Tim Richter, VFX
Sound Design Studio, KLANG
Declan Diacono, Sound Designer - Taubmans
Commercial Director: David Nicholls
Brand Manager: Lara Sofizay