News

Taubmans stands the test of weather in ‘forces of nature’ ad

Taubmans has launched a new campaign to prove its weather resistance and life-time warranty.

The ad, created by Naked, features a family going on a road trip with a portable house as it manages to stand the test of ice, heat, rain and snow.


Tim Kirby, managing director at Naked Communications, said in a statement: “Product demonstrations are pretty common in the paint category, so we knew we needed a special product demonstration to reflect a special product.

“Taking a tiny home for a 9,000km road trip to test it in the best and worst of Australian weather was a fun way of doing just that.”

David Nicholls, commercial director at Taubmans parent company PPG Group, added: “Tiny Homes are growing in popularity. Painting one and taking it to different parts of Australia allows us to really clearly showcase how the new and improved All Weather paint, with its Lifetime Guarantee, can stand up to even the toughest conditions.”

Credits:

  • Naked
    Jon Burden, Executive Creative Director
    Dan Miller, Copywriter
    Sebastian Revell, Senior Strategist
    Marcus Key, Design Director
    Richard Woods, Group Account Director
    Tim Kirby, Managing Director
  • Symmetry
    Symmetry Media, Production Company
    Dean Ginsburg, Director
    James Carr, Executive Producer
    Hannah Cutting, Producer
    Trailer Music, Music
    Adam Howden, DoP
    Matt Floyd, 2 nd Unit/Cam Assist
    Andy Cantrell, Standby Props
    Camilla Leary, H&MU
    Katie Dorman, Production Office
    Thomas Hellier, Runner
    Bou Design House, Production Design
    Matt Campbell, Colourist/Matua Film
    Tim Robertson, Photographer
    Tim Richter, VFX
    Sound Design Studio, KLANG
    Declan Diacono, Sound Designer
  • Taubmans
    Commercial Director: David Nicholls
    Brand Manager: Lara Sofizay
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