Taurus launches Digital PR to integrate traditional PR with SEO, AI and online visibility

Taurus Digital PR© combines traditional PR with search engine optimisation (SEO), artificial intelligence optimisation (AIO) and digital strategies to enhance brand discoverability and authority.

The announcement:

Integrated PR agency Taurus Marketing has announced the launch of Taurus Digital PR©, which integrates traditional PR with the power of Search Engine Optimisation (SEO), Artificial Intelligence Optimisation (AIO), and online visibility strategies to drive measurable brand impact.

Underpinned by the award-winning Taurus Bullseye™ methodology, Taurus Digital PR© is designed to make brands more discoverable and authoritative across digital platforms. The service reflects the agency’s three-decade legacy of innovation and its vision of integrating marketing tactics under one brand strategy.

Sharon Williams OAM, CEO, said: “We’re taking the principles of PR and strategically leveraging AIO to deliver optimum results. In today’s increasingly digital world, we are experiencing the biggest change in how we build brand in the last decade. Digital PR elevates your searchability, AI visibility, public authority and digital strategy.”

A smarter approach to modern PR
Traditionally PR is about brand visibility and credibility. Taurus Digital PR© bridges the gap between brand storytelling and digital performance, ensuring every earned media feature also boosts a client’s online discoverability and AI relevance.

As consumers become increasingly active online, businesses need to adapt strategies to strengthen credibility, boost visibility, and enhance engagement. Digital PR helps brands break through the noise and connect with their audience in meaningful, measurable ways.

Future-proofing brand trust
With search algorithms and AI shaping how audiences discover information, brands need credible, third-party validation more than ever. Taurus Digital PR© strengthens a company’s online reputation through trusted editorial coverage, helping businesses stand out in competitive search environments while safeguarding authenticity.

What is Taurus Digital PR©?
Part of the agency’s broader AI integration strategy, following the launch of Taurus AI©, its AI-powered reputation management service, Taurus Digital PR© delivers optimised media coverage that boosts SEO, domain authority, visibility, trust and credibility online. Key benefits include:

• Improves Google and AI visibility through optimised media coverage and backlinks
• Builds trust and strengthens online reputation with credible third-party endorsements
• Delivers high-quality, newsworthy content that drives engagement and traffic
• Enhances SEO performance and keyword authority across digital channels
• Future-proofs your brand with AI-enhanced strategies built for evolving algorithms

Sharon Williams OAM said: “At Taurus, our strategy methodology combines Digital PR integrated with content, SEO and storytelling, ensuring your brand is not only seen, but remembered.”

Source: Taurus