TBWA deletes Whybin name just months after founder’s departure

September 19, 2016 10:48

Barely five months after the retirement of Whybin\TBWA founder Scott Whybin from the agency he launched 20 years ago, TBWA has subtly dropped his name from the agency over the weekend.

The move was made with no fanfare as part of a release announcing a campaign for new client, Virgin Mobile.

A PR source initially told Mumbrella that the Whybin name was missing from the brand due to an oversight.

“It was just left off”, the agency spokesperson told Mumbrella.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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3 COMMENTS

Anonymous 19 Sep 16

If only they knew somebody who could give them communications advice about this sort of thing.

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Wonka 19 Sep 16

The only reason for this agency existence was WHYBIN, TBWA means nothing in Australia, they have taken the first steps to emsure it never will. The apprentices are now in charge of the water logged boat.

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Stickler 19 Sep 16

Scott probably asked them to do it. If you’ve seen the latest work for Virgin Mobile, you’d understand why.

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