TBWA Melbourne wins NAB creative account

NAB has moved its creative account to TBWA Melbourne following a review as first flagged by Mumbrella earlier this year.

TBWA has won the pitch over incumbent agency Clemenger BBDO Melbourne, ending a 15 year partnership between the bank and the agency.

TBWA has won the account just months after losing the creative remit for one of the other ‘Big 4’ Australian banks, ANZ, when it moved its account across town to Special Group Melbourne.

NAB CMO, Suzana Ristevski

NAB chief marketing officer, executive group marketing, Suzana Ristevski said that the financial institution is excited to have landed on TBWA.

“It was a collaborative and considered decision that we believe sets us up well for the future.”

Kimberlee Wells, TBWA Melbourne and Adelaide CEO also said: “This is a proud moment for TBWA. It’s especially meaningful to join with NAB during this time. We’ve been truly inspired by their commitment to serving their customers and Australian businesses.”

Kimberlee Wells

Wells also paid tribute to the work Clemenger had created during its time working with NAB.

“We are very excited to take on this new partnership and do so with a huge amount of respect for the incumbent Clemenger BBDO and the work they have created with NAB. We look forward to getting started.”

Jim Gall, CEO at Clemenger BBDO Melbourne added that the agency was extremely proud of its record and work for NAB, spanning 14+ years.

AFL star Patrick Dangerfield with the NAB mini legends earlier this year

“From ‘Break Up’, to ‘More than Money’ and ‘Mini Legends’ we’ve created impactful and effective campaigns that have helped guide NAB to standout NPS and consumer trust scores and delivered market-leading impact. We thank NAB for their trust and partnership over our long relationship and wish them well for the future.”

Ristevski also thanked Clemenger BBDO for its work during the 15 year relationship: “We would particularly like to thank Clemenger BBDO Melbourne with whom we’ve shared a very successful partnership over the past 14+ years. We thank all agencies who were involved for their professionalism and engagement in what has been a robust review of our existing brand identity and creative execution.”

TBWA will take on the account with plenty of experience working with a national bank, having  worked on ANZ’s creative account since 2011, until May this year.


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