TBWA Sydney resigns Foxtel account
TBWA Sydney has resigned its Foxtel account after winning the business two years ago.
Paul Bradbury, CEO of TBWA Australia/NZ, said in a statement: “We have really enjoyed our relationship working with Foxtel, however an exciting new opportunity has come our way which is competitive.
“We wish Foxtel all the very best.”
Foxtel said in a statement: “TBWA weren’t a retained agency – they worked for us on projects but haven’t done so for some time.
“We will continue to remain open to great creative ideas and thinking from Australia’s deep pool of brilliant marketing and creative minds. There’s never been a more exciting time to be charting new directions in entertainment.”
During its time on the roster, TBWA Sydney designed the Foxtel rebrand and launched Foxtel Now.
In January earlier this year, the former CommBank and Xero CMO, Andy Lark, joined Foxtel as its chief marketing officer.
Lark has previously worked closely with M&C Saatchi after handing Xero’s creative and strategic duties to the agency in May 2015.
The chief marketer also worked alongside M&C Saatchi during his time at Commonwealth Bank.
In the same month, Foxtel’s CEO Peter Tonagh resigned from the subscription television service.
In November last year, With Collective resigned from the Optus roster to work on the Foxtel account.
In 2016, TBWA recruited Australian actor Chris Hemsworth to showcase the appeal of its new service at the time, Anytime.
Suprised it took 3 months…
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They resigned the account because “an exciting new opportunity has come our way”…the new opportunity is ziltch/nada/nothing…they resigned the business because as we all know, it’s a bloody awful account to work on with very few great creative opportunities to do great work. An account like Foxtel should be producing outstanding ideas, but as history has shown it, they are incapable of producing anything other than pedestrian work. Good move Paul.
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fantastic to see an agency resign a client.. if a client is not worth it, its not worth it
(unless they were about to be fired and this is a face saving move, in which case its a dick move)
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You can’t put ‘outstanding ideas’ and Foxtel in the same sentence? Murdoch doesn’t do outstanding ideas? It’s old school business: get them subscribed and give them the bare minimum. Oh and heaps of smear, spin and hate.
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They resigned the account (fired from) because no one in the team/industry has the skills, talent or understanding of how to deliver anything useful/new…. rehash rehash rehash… yawn yawn yawn
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