TBWA Sydney resigns Foxtel account

TBWA Sydney has resigned its Foxtel account after winning the business two years ago.

Paul Bradbury, CEO of TBWA Australia/NZ, said in a statement: “We have really enjoyed our relationship working with Foxtel, however an exciting new opportunity has come our way which is competitive.

“We wish Foxtel all the very best.”

Foxtel said in a statement: “TBWA weren’t a retained agency – they worked for us on projects but haven’t done so for some time.

“We will continue to remain open to great creative ideas and thinking from Australia’s deep pool of brilliant marketing and creative minds. There’s never been a more exciting time to be charting new directions in entertainment.”

During its time on the roster, TBWA Sydney designed the Foxtel rebrand and launched Foxtel Now.

In January earlier this year, the former CommBank and Xero CMO, Andy Lark, joined Foxtel as its chief marketing officer.

Lark has previously worked closely with M&C Saatchi after handing Xero’s creative and strategic duties to the agency in May 2015.

The chief marketer also worked alongside M&C Saatchi during his time at Commonwealth Bank.

In the same month, Foxtel’s CEO Peter Tonagh resigned from the subscription television service.

In November last year, With Collective resigned from the Optus roster to work on the Foxtel account.

In 2016, TBWA recruited Australian actor Chris Hemsworth to showcase the appeal of its new service at the time, Anytime.


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