TCO extends Pure Blonde relationship

Social agency The Conscience Organisation has renewed a contract with client Pure Blonde that will extend the relationship for another 12 months.

The announcement:

Pure Blonde has renewed its partnership with social agency, The Conscience Organisation (TCO), for another 12 months effective immediately. This follows on from an initial 18 month agreement during which the agency helped Pure Blonde become the most ‘social’ beer brand in Australia.

First engaged in late 2010, TCO’s brief was to make Pure Blonde the number one Australian beer brand on Facebook. In 2012, the brand now boasts the largest Facebook community of any Australian beer brand growing its fan base from around 7,000 in 2010 to more than 138,000 today.