F.Y.I.

TCO wins National Geographic Channel project

The Conscience Organisation has picked up a project for National Geographic.

The announcement:

TCO has scooped part of the National Geographic Channel’s business without a pitch. The agency is currently rolling out an integrated campaign to launch the channel’s top US rating Doomsday Preppers show.

The 13 episode series follows the lives of ‘preppers’, people who are expecting imminent disaster, in the form of the end of the world or some natural calamity, and spend their lives preparing for this. Doomsday Preppers is one of the channel’s most successful shows of all time in the States and TCO has been appointed to drive similar excitement and audiences as the show launches in Australia.

Source: press release

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