Techtronic Industries Australia appoints Fenton Stephens as creative agency
Techtronic Industries Australia (TTI) which is the parent for brands including Ryobi and AEG has appointed Fenton Stephens as the company’s creative agency without a pitch.
It is understood BMF Melbourne previously worked with the company.
Fenton Stephens said in a statement it has been tasked with helping TTI’s stable of brands connect with their audiences “in new and unexpected ways”.
Fenton Stephens’ Creative Director, Alex Fenton said in a statement: “As an agency with more than its fair share of “rugged” clients, TTI will be a perfect fit. And like Ryobi and AEG customers, we’re looking forward to helping build something big and impressive that will stand the test of time.”
Ryobi’s plan will be to talk to DIYers who, inspired by home improvement shows, are tackling a bigger range of projects, while for AEG the challenge is to reconnect the brand with its core audience of tradies.
BMF Melbourne managing partner Ricci Meldrum said: “”We are proud of the work we have done for Ryobi and AEG with Techtronic Industries over the past few years, and wish them continued success”.
Fenton Stephens will be involved across “every touchpoint”, with digital and social expected to play an important role for both brands.
The agency’s other clients include TomWaterhouse.com and Isuzu.
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