Teens are the ‘household decision makers’, finds Totally Awesome research

October 20, 2021 9:22

Teens have become the most important consumers in Australian families and are bringing with them opportunities for brands to form lifetime connections, according to new research from Totally Awesome, a global forum for kids, teens, families and brands to safely interact across the internet.

Totally Awesome’s Zoomers Digital Insights research covered 700 respondents in Australia aged from 4 to 18 years, with parental involvement. Now in its sixth year, this year’s study reveals that kids and teens have become the ultimate family influencers when it comes to household purchases across a wide range of categories.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

Alice Almeida engagement strategy household decision makers James Sawyer Mindful Generation teen consumers Totally Awesome TotallyAwesome Zoomers Digital Insights research