News

Tele hops on the recession-rejecting bandwagon

The Daily Telegraph is the latest media property to attempt to position itself as a source of recession-busting information.  

The News Ltd paper will tomorrow launch a new monthly pullout section called Great Buys. The launch is mentioned in today’s edition of the Tele, which says that it has already negotiated “Value Buster” coupons with partners including Strathfield, DecoRug and Kawai Pianos. The pullout will also include three pages of advice on how to make savings.

The Tele is following a growing trend of media properties attempting to position themselves as helping consumers through the downturn. Seven’s Sunrise has been running a high profile “Reject the recession” campaign:

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