Tele hops on the recession-rejecting bandwagon
The Daily Telegraph is the latest media property to attempt to position itself as a source of recession-busting information.
The News Ltd paper will tomorrow launch a new monthly pullout section called Great Buys. The launch is mentioned in today’s edition of the Tele, which says that it has already negotiated “Value Buster” coupons with partners including Strathfield, DecoRug and Kawai Pianos. The pullout will also include three pages of advice on how to make savings.
The Tele is following a growing trend of media properties attempting to position themselves as helping consumers through the downturn. Seven’s Sunrise has been running a high profile “Reject the recession” campaign:
What a funny collection of ‘value buster’ partners – glad to know that the GFC won’t get in the way of average joe purchasing a new grand piano or a fiine persian rug!
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If we all wish hard enough, the recession will just disappear!
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Interesting to see the doomsayers of the media (that includes all of you) now maintaining that they are the white knights of the current economic slowdown. You mugs were half of the cause of the current perceptions in the market and now you want to play the champions. Get out of here. Fact – the recession never happened -the recovery from the slowdown is already happening – we are just waiting on the rest of the figures to confirm what is already self evident. Bad news sells newspapers but destroys attitude. The media should be hung for their irresponsible, second rate sensationalist reporting. It is CEO’s controlling editorial content to flog ad space because the Editors lack intestinal fortitude.
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