Telstra commits to country footy in new brand platform via The Monkeys

September 7, 2023 9:33

Telstra’s latest platform, ‘This is Footy Country,’ shines a light on the brand’s commitment to regional Australia by celebrating country footy at its finest, via The Monkeys, part of Accenture Song.

The integrated campaign champions Telstra’s history of NRL and AFL sponsorship, with creative assets through broadcast and in-stadium signage, as well as in the brand’s retail environments.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.