Telstra customers celebrate new phones offer in campaign from DDB

Telstra is promoting its new option of getting a new mobile phone after 12 months instead of two years with a new campaign which focuses on the “joy and excitement” people feel when they receive a new phone.

The campaign, created by DDB, sees a customer showing their new phone to a friend who expresses their confusion at their ability to get a new device before the end of their 24 month contract, to which they reply they are with Telstra so they can get a new phone every year, cue the celebration, dork dancing included.

Telstra Director Segment Marketing Andy Bateman said: “We believe in the game changing nature of this offer, and we’ve had lots of excitement from consumers around it.