Telstra websites draw more visitors than News Corp and Fairfax in latest online ratings
Nielsen Online Ratings by parent company | December2013
Telstra is now a bigger digital publisher than News Corp Australia and Fairfax Media, the latest Nielsen Online Ratings have revealed.
According to Nielsen, the Telstra Media Group’s portfolio was the eighth most popular group of websites last month with 6.063m unique visitors, just over 100,000 more than News Corp Australia’s 5.961m, with an even bigger lead over Fairfax Media’s 5.946m.
Adam Good, Telstra’s director of digital media and content, said he would have been happy to just make the top 10, but puts Telstra’s success down to its focus on developing premium content over the last six to 12 months through its partnerships with Sky News and Foxtel’s Lifestyle Channel, as well as the strong sports brands of the AFL and NRL.
Expect to see the Telstra Media Group’s number go down within three months when Telstra completes the Sensis divestment. (Telstra Media Group currently includes http://www.yellowpages.com.au & http://www.whitepages.com.au)
I can well believe this ; I spend hours on their Customer Service and complaints site.
What is Yellow Pages?
“In Australia, Nielsen’s online panel measures the activity of more than 7,000 Internet users across more than 6,500 sites” Hardly representative…
Do the Telstra numbers include their corporate, sales and service channels ie Telstra.com and bigpond.com along with their content sites? What about afl.com and NFL.com.au?
Minnie Telstra numbers include all the properties in the Telstra Media portfolio (former BigPond portal). Note all the media properties in the navigation bar found at http://media.telstra.com. So yes it includes AFL, NRL. But it does exclude Telstra.com which for now is not included in this parent grouping. Bruce as for the numbers will drop with a change of ownership percentage of Sensis. Telstra will have a 30 per cent stake so there is no confirmed reason to suggest they would not be part of our network in the future.