Telstra labels its network ‘the most entertaining place on Earth’ in new campaign

Telstra is pitching its network as “the most entertaining place on Earth” in a campaign for the telco’s home and mobile entertainment offering, Telstra Entertainment.

Created by R/GA Sydney with OMD and Wellcom, the campaign marks the first time the brand has gone to market with a message that unites Telstra’s entertainment offering under one platform.

https://www.youtube.com/watch?v=YMF7vECLQag&feature=youtu.be

The campaign, which features a man contemplating “making the every day magic” by “unleashing dragons on this very street, tap into a world of music effortlessly or witness, right here, a man make history”, follows on the heels of the telco’s brand campaign which aimed at convincing consumers they will ‘Thrive On’ its network.