Telstra labels its network ‘the most entertaining place on Earth’ in new campaign

Telstra is pitching its network as “the most entertaining place on Earth” in a campaign for the telco’s home and mobile entertainment offering, Telstra Entertainment.

Created by R/GA Sydney with OMD and Wellcom, the campaign marks the first time the brand has gone to market with a message that unites Telstra’s entertainment offering under one platform.

The campaign, which features a man contemplating “making the every day magic” by “unleashing dragons on this very street, tap into a world of music effortlessly or witness, right here, a man make history”, follows on the heels of the telco’s brand campaign which aimed at convincing consumers they will ‘Thrive On’ its network.

Telstra retail marketing executive director, Jeremy Nicholas ,said: “We wanted to build on the momentum from our recent brand refresh and demonstrate the superiority of our entertainment offering, both at home and on-the-go.

“The creative heroes our sports, entertainment and music partners truly embodies the unrivalled entertainment experience on Australia’s best network that you receive as a Telstra customer.”

Gavid McLeod, executive creative director at R/GA Sydney, said: “It’s been a very collaborative process with Telstra and an array of other partners. We’re extremely proud of the work we’ve done and the relationships we’ve created along the way.”


  • Creative Agency: R/GA
  • Media: OMD
  • Production: Wellcom
  • Production Company: Finch
  • Director: Derin Seale
  • Visual Effects: Alt VFX
  • Client: Telstra

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