Telstra looks to engage with rugby league fans with launch of NRL app feature
Telstra is looking for a deeper engagement with rugby league fans through the launch of an app feature to coincide with the start of the NRL Finals.
Using social and digital technology, the feature taps into the NRL’s ‘Light it Up’ branding and provides fans with a “burning torch” logo of their team. During the finals matches, stadium announcers will ask fans to hold up their phones in a show of support for their team.
It also features ‘keepsakes’ – digital images that fans can superimpose onto their own images and share through social networks.
It’s a bold strategy Cotton. Let’s see if it pays off for him.
Should get at least 2 downloads.
NRL copying someone else yet again
This app takes forever. League Live is 20 x quicker and 100 x better. No thanks.
I have read this twice and I’m not sure what its supposed to do.
1.3m downloads, that’s must be where all the fans have gone.