Telstra loses appeal over misleading marketing fight with Optus

Telstra has been rebuffed by the Victorian courts in its attempt to overturn last year’s ruling which found Optus had not breached consumer law in its End of Empires campaign.

Optus’ victory in the Victorian Court of Appeal over its campaign is the latest legal setback for Telstra as the two companies battle for share in the stagnant telco market.

In the latest judgement, handed down by the Victorian Court of Appeal, Justices Ferguson, Whelan and McLeish refused Telstra’s application to appeal against last May’s ruling that found Optus had not breached the Australian Consumer Law in its End of Empires campaign.