Telstra move on from celebrity-fronted campaign with spot playing with unexpected upgrades

Miranda Ward

August 5, 2014 10:43

Telstra is promoting its ‘Telstra Upgrade’ offer with a new campaign which focuses on the idea that everyone loves an unexpected upgrade.

Created by DDB, the spot sees a group of five hail a taxi in the rain, when a standard taxi pulls over one of the group expresses concern that there’s five of them however the leader of the group sticks his head into the taxi to discover the inside is a large limo.

It ends with the tagline ‘Everyone loves an upgrade’ and features Iggy Azalea’s song ‘Fancy’.

https://www.youtube.com/watch?v=lZ4PhP3gDoU

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Topics

ad Campaign creative DDB taxi Telstra upgrade

2 COMMENTS

Mike 5 Aug 14

That’s better. The celebrity ads were an embarrassment – heads should hang in shame over those. And arses should have been kicked on those who approved the concepts too.

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Marketer 13 Aug 14

@Mike but didn’t those ads at least let you know that now you can get a dedicated call centre person to help you with your problems???

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