Driverless cars, augmented reality, drones and hologram phone calls are part of Telstra’s new campaign asking consumers to imagine future possibilities with broadband and wifi networks.
Created by The Monkeys, the ad builds on Telstra’s ‘magic of technology’ from its ‘Thrive On’ campaign, asking Australians to consider the possibilities of a faster broadband network as technology develops.
The campaign follows Telstra’s announcement last August that it would invest billions of dollars in its network to meet technological demands, over the next three years and aims to promote the network’s speed, coverage and reliability.
Jeremy Nicholas, executive director of marketing at Telstra, wrote in a statement on the brand’s website: “Our new Network Leadership campaign tells the story of this changing, immersive, exciting world that demands a network that can change with it.
“The campaign draws on our network strengths in mobile, Telstra Air wifi, Home, and Global Enterprise and Business services into a superior ‘one network’ story,” Nicholas said.
A second ad, created by The Monkeys for Telstra business, asks business owners to think about ‘that’ company they aspire to become or one they look up to.
The “Be That Business” work shows how Telstra’s tools can help new and small business owners become successful.
A voiceover reminds owners “These, those and that business all started like yours.”