Telstra showcases support for Australian Ballet in ‘Thrive on’ TV ads

Telstra’s long-standing support of ballet in Australia is being highlighted in a campaign via R/GA Sydney.

The ads encourage viewers to vote for the 2018 Telstra Ballet Dancer of the Year Award and feature the tag line ‘Thrive on’.

In a series of spotlight films posted online, Telstra highlights each individual finalist and what has been important to them throughout their dance career.

R/GA Sydney ECD, Craig Brooks, said in a statement: “The nominees are at an exciting point in their career where they’re emerging as stars with unique personalities, styles and stories. We wanted to capture their individuality, and celebrate their moment of transformation.

“Watching the films you get a strong sense of their energy and ambition.”


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