F.Y.I.

Telstra’s AFL partnership grows, naming rights added for draft and Rising Star Awards

Telstra’s partnership with the AFL will now encompass naming rights “for the AFL and AFLW Drafts and AFL and AFLW Rising Star Awards in 2024.”

The announcement:

The AFL is pleased to announce that major partner Telstra has expanded their partnership, adding their support to the stars of the future as naming rights partner for the AFL and AFLW Drafts and AFL and AFLW Rising Star Awards in 2024.

Telstra, a valued supporter of AFL and its communities for over 20 years, will back footy young guns as the Telstra AFL Rising Star award recognises the best young player for 2024 in both the Toyota AFL Season and the NAB AFLW Season, with one nominee per round. Telstra will also award a grand prize of $15,000 to each winner for the year.

The Rising Star is an esteemed honour, with the winner often going on to be one of the biggest players in the AFL. The first Rising Star award went to Nathan Buckley in 1993, with other notable awardees including dual Brownlow winner Adam Goodes, Joel Selwood and Nick Daicos.

Telstra will also support the up-and-coming drafts with the Telstra AFL Draft and the Telstra AFLW Draft taking place later this year, as AFL Clubs select their next stars of the game.

AFL executive general manager customer and commercial Kylie Rogers said the AFL is thrilled to have Telstra expand their partnership and back the up-and-coming players of the game.

“Telstra is a valued partner, including backing local footy via the Telstra Country Footy Grants supports clubs nationwide, and we are delighted to have them add to their partnership supporting the young guns of our game with the Telstra Rising Star awards and Telstra Drafts,” Ms Rogers said.

“Our grassroots clubs and next generation of players are integral to the future of the game, and we thank Telstra for their ongoing support in these areas of the league.”

Telstra executive, Brent Smart, said Telstra was delighted to extend their partnership to support the next generation of AFL and AFLW stars.

“We’ve been backing AFL for yonks and are proud to be extending our support to invest in the next generation of AFL and AFLW stars through the Draft and Rising Star Awards,” Mr Smart said

“We look forward to working with these young guns and continuing to grow the game we all love.”

Reigning AFL Rising Star winner Harry Sheezel welcomed Telstra as partner for the award and draft.

“From Draft to Rising Star winner, my AFL career to date has been incredible so it’s great to have Telstra on board to support the start of the footy journey,” Harry said.

The Telstra AFL Rising Star will be announced at the AFL Awards night in September, the Telstra AFLW Rising Star will be announced at the W Awards in November.

The 2024 Telstra AFL Draft will take place in November, the 2024 Telstra AFLW Draft date will be announced in due course.

Fans can view the 2024 AFL Rising Star nominations to date and more information on the award at https://www.afl.com.au/rising-star.

Source: Telstra

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