Temple & Wester will make you say ‘damn’ in new OOH campaign via Howatson+Company
Howatson+Company has launched a new OOH campaign for Temple & Wester, running across greater Sydney.
The announcement:
With over 200,000 products, whatever your style, you can have a beautiful home with Temple & Webster.
To demonstrate this, Temple & Webster, Australia’s number 1 online-only retailer of furniture and homewares, has taken over the streets of Sydney with a major OOH campaign showcasing over 30 different products and how they beautify everyday life.
The campaign celebrates the powerful symbol at the heart of the Temple & Webster brand & shows all Australians that Temple & Webster can be there for whatever ‘&’ comes next in their life.
Says, Adam McWhinney, chief experience officer and co-founder, Temple & Webster: “With over 200,000 products and intuitive tools, Temple & Webster helps Australians create beautiful spaces they absolutely love, effortlessly. And with the cost of living rising, there’s a style for every budget.”
Says, Gavin Chimes, ECD, Howatson+Company: “Whether you’ve just renovated, moved out or finally bought a ‘big bed’ for your child so they can please please god go to sleep, Temple & Webster has something for every stage of life. Our campaign demonstrates this in a way that’s charming and memorable.”
The campaign will run across greater Sydney for 12 weeks.
Credits:
Agency: Howatson+Company
CEO & founder: Chris Howatson
Managing partner: Kristie Thistlethwaite
Planning director: Georgia Pritchard
Executive creative director: Gavin Chimes
Creative directors: Doug Hamilton & Michael Kleinman
Senior art director: Dan Smith
Senior copywriter: Ernie Ciaschetti
Associate design director: Jo Cao
Junior designer: Jason Nguyen
Retouching – studio lead: Simon Merrifield
Client: Temple & Webster
Chief experience officer: Adam McWhinney
Head of brand marketing: Kristin Bengtsson
Photographer: Despina Kouloumbraki
Creative director: Chris Deal
Source: Howatson+Company
