Ten All Access to rebrand to global Paramount+ SVOD service

Ten All Access will be rebranded in 2021, bringing it in line with a global decision to retire the CBS All Access brand in favour of Paramount+.

The ViacomCBS subscription video on demand (SVOD) platform will carry original series, Showtime premieres and content from CBS, CW and Ten.

ViacomCBS Networks International (VCNI) president and CEO David Lynn said the global, united, streaming presence would increase the strength and reach of the media company’s content.

“With the global launch of Paramount+ we are poised to become as powerful a player in streaming as we are in TV. VCNI is focused on building a meaningful, global brand presence in our key markets, generating material advertising, subscription and licensing revenue from streaming.

“By leveraging the iconic Paramount brand, leading edge infrastructure from ViacomCBS along with an incredible, super-sized pipeline of must-see content, Paramount+ will deliver an exceptional consumer entertainment experience and significantly disrupt the streaming industry.”

ViacomCBS ANZ chief content officer and VP, Beverley McGarvey, said the move was a good one for Ten and a reflection on the importance of the network in the overall ViaccomCBS business.

“The rebrand of Ten All Access to Paramount+ confirms its place in ViacomCBS’ global streaming network which will carry iconic ViacomCBS library content.

“As we continue to build out our multi-platform offering and with a firm focus on building our streaming offering, we’re really thrilled to be bringing the Paramount+ brand to local audiences.”

ViacomCBS also revealed plans for three new original series for Paramount+ in Australia. Lioness, a spy drama created by Taylor Sheridan with Sheridan, Jill Wagner, David Glasser, David Hutkin, and Bob Yari set to executive produce.

Based on a real CIA program, Lioness follows a young Marine recruited to befriend the daughter of a terrorist to bring the organization down from within. The series will mark the first original for Paramount Television on the service.

Paramount+ will be the exclusive home of Showtime premieres, including the hour-long drama First Ladies, starring and executive produced by Oscar, Emmy and Tony winner Viola Davis, who will play former first lady Michelle Obama.

Paramount+ joins a raft of locally owned and global streaming services available in Australia, including Disney+, locally-owned Stan, Netflix and Apple TV+. Ten also has broadcast video on demand (BVOD) platform Ten Play.


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