Ten and SCA sign 2 year affiliation agreement

Network T

Network Ten and Southern Cross Media Group (SCA) have concluded a new regional television affiliation agreement, first flagged in March.

The new agreement is for a term of two years from 1 July 2021 and results in the Viacom CBS-owned Network Ten extending its metropolitan free-to-air television content from channels 10, 10 Bold, 10 Peach and 10 Shake into the regional Queensland, Southern New South Wales and Victoria commercial television licence areas.

This arrangement will see SCA broadcast Ten programs including MasterChef Australia, Australian Survivor, The Bachelor Australia, The Masked Singer, The Project and live A-League, Westfield W-League, Socceroos, Matildas and FFA Cup matches.

The news comes just days after Network Ten signed a deal with the WIN Network to supply content its Northern NSW television license areas, as a result of a new affiliation agreement deal between the two entities, from 1 July 2021, for  five-years.

In March, Nine Entertainment Co announced it would end its five year affiliation agreement with SCA, instead returning to WIN for at least seven years, in a deal which will see the regional media company pay Nine about half of its regional advertising revenue.

Previously, Nine changed from WIN to SCA in 2016, with that five year deal reportedly worth almost $500 million and ending SCA’s TV brand.

ViacomCBS Australia and New Zealand, chief content officer and EVP, Beverley McGarvey, said: “We are delighted to announce our new agreement with SCA and that our premium content and live news and sport will reach more Australians through the SCA regional network.”

ViacomCBS Australia and New Zealand, chief operating and commercial officer and EVP, Jarrod Villani,  added: “Ongoing collaboration between us will continue to strengthen our services and we look forward to a strong and successful partnership for years to come.”

Southern Cross Austereo, CEO and managing director, Grant Blackley, said: “We are thrilled to announce a new affiliation agreement with Network Ten for the next two years and look forward to promoting and monetising 10’s expanding suite of premium content.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.