Ten attacked over junk food ads

Advertisers of unhealthy foods make Network Ten their first choice, research published today by consumer watchdog Choice claims.

According to the report – Food Advertising to Children: Who’s The Biggest Loser? – Ten carried 41% of the 755 junk food ads aired during the week last April that the group monitored. Nine had 37% and Seven 23%.  

The definition of junk food was taken from criteria set out by Food Standards Australia New Zealand.

The show which saw the most ads of that type was Ten’s McDonald’s-sponsored So You Think You Can Dance, with 23 ads of the type across two episodes. However, despite the title of the report, Ten’s show The Biggest Loser only contained one junk food ad.

A spokesman for Ten told today’s Sun-Herald that the report contained fundamental flaws including a too-small sample size.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.