Ten bumps Biggest Loser to lunchtime after fortnight of ratings failure

Ten has dropped The Biggest Loser from primetime after a fortnight of dismal ratings.

The network will air the rest of the body improvement show at lunchtimes instead.

The low ratings for The Biggest Loser – which at times dipped below metro audiences of 300,000 and was even beaten into fifth place in its timeslot by overseas railway journey documentaries on SBS – forced Ten to make the move.

Losers: Ten struggled to find an audience

The Biggest Loser: Transformed was Ten’s attempt to reboot the decade-old franchise with an approach that included less overweight contestants and a move away from coaches Michelle Bridges and Steve “Commando” Willis. Presenter Hayley Lewis was replaced by Fiona Falkiner in 2015.

Ten did not immediately respond to Mumbrella’s request for comment. In a statement given to the TV Tonight website, Ten’s chief content officer Beverley McGarvey said: “Ten has had a great track record in recent years in terms of successfully launching new formats and revitalising existing formats. Success stories have included The Bachelor Australia, The Bachelorette Australia, Australian Survivor, Gogglebox, I’m A Celebrity… Get Me Out Of Here!, Family Feud and Shark Tank.

“Obviously we are disappointed that The Biggest Loser: Transformed did not resonate with viewers as strongly as we had hoped it would. We are proud of the show – which will move into Ten’s daytime schedule from Monday 3 April – and proud of the great work done by Shannan Ponton, Libby Babet, Fiona Falkiner and the contestants.”

The show struggled against strong performances from Nine’s Married At First Sight and Seven’s My Kitchen Rules.

With six days of the rating week gone, Ten currently has a peak metro audience share of just 9.6%, compared to Seven’s 24.9% and Nine’s 19.3%

Ten moved a week ago to drop The Biggest Loser from Sunday nights, replacing it with episodes of US comedy Modern family, but continued to run it from Monday to Thursday.

Ten will now also run a mixture of new and repeat episodes of Modern Family on Monday nights.

Tuesday will see repeats of Jamie Oliver’s Superfood Family Classics.

On Wednesday nights, the network will air new episodes of British chat show The Graham Norton Show, which had previously been airing on Fridays. It is unclear what Ten will do about the Friday night hole – TV guides currently show the network airing the same Graham Norton episode on both Wednesday and Friday of this coming week, which would be an unusual move.

Thursdays will see Ten air new episodes of David Attenborough’s Natural Curiosities.

The new lineup for Ten is likely to be for the next three weeks. The first period of the official ratings season ends on Saturday April 8, followed by two weeks outside of the offical outside ratings period to allow for the Easter holidays.

Ten has not yet confirmed a start date for the next series Masterchef, but given that promos are already airing for the popular cooking show, it is likely to be back on air for the resumption of the ratings period on Sunday April 23.


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