Ten claims 20% increase in Tenplay views over past year

Ten has achieved its biggest year of online video viewing to date, claiming audience growth of 20% on Tenplay from 2016 to 2017.

New numbers released by Ten claim digital platform Tenplay recorded 264.77m video segment views (up 20%) and a 58% increase in live streaming.

Tenplay’s highlights include Masterchef Australia, which had 29.2m video segment views, an 11% increase year on year and Neighbours – which grew its online audience by 32% to 27.6m.

Meanwhile, The Bachelor Australia achieved 26.2m video segment views, up 35% from the year prior, while The Bachelorette Australia – starring Sophie Monk – climbed by 64%, to 20.7m segment views. Ten said this is the highest online video segment viewing for any Australian show.

Total unique visitors were up by 2% year on year, from 29.302m to 29.870m.

Network Ten’s general manager, digital, Liz Baldwin, said the success was led by an appetite for Ten programs. She was particularly delighted to announce catch up records including The Bachelorette Australia.

“We have seen significant growth on our lean-back platforms due to the soaring popularity of consuming content via connected televisions. We have strategically launched on new platforms, including Samsung, Android TV and Telstra TV 2. We will continue to roll out on select new platforms in 2018 to ensure audiences can access our fantastic programming when they want and where they want,” she said.


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