Ten creates sales role to boost cross platform opportunities for brands
Network Ten appointed Jude Allan to the new role of network commercial sales strategist in a bid to drive greater brand integration strategies for advertisers.
Jude Allan
Allan has held several senior positions in TV sales strategy, most recently at WIN NBN.
Commencing January 27, she will report to joint national sales managers Kylie Rogers and Stephen Leeds and will lead the strategy and integration team. She will work across Ten’s TV and digital media properties.
Allan has also previously worked at the Seven Network, where she established a unit to drive marketing strategies across its television business, as well as Yahoo7 and Pacific Magazines.
Leeds said: “Along with Jude’s extensive knowledge of the television industry, she brings impressive cross-platform experience to this role. That will ensure we continue to build on our delivery of effective cross-platform opportunities for our advertisers.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin